Commercial Discovery Proposal

Purpose

Produce a commercial proposal for Strategic Discovery as a standalone paid engagement.

This skill handles Branch B of the commercial pipeline — when scope uncertainty is too high to generate a credible implementation proposal directly. The Discovery Service is sold as an independent engagement with its own commercial lifecycle, not as a precursor step bundled into the implementation price.

Key principle: Discovery converts an ambiguous problem into an executable plan with defensible estimation. It is a service the client buys. Its output may or may not lead to an implementation opportunity with us.

Core selling principle: If the client will not invest in understanding the problem, they will not invest in solving it. A prospect who resists paying for structured understanding is signaling that the problem, urgency, or budget may not be real. Conviction in Discovery's value is non-negotiable — doubt in the seller transmits directly to the buyer.