Product Customer Discovery

Purpose

• Reduce product/market risk by learning how target users behave today, what problems they truly have, and what they already do to solve them.
• Turn qualitative conversations into decisions: who to build for (ICP), what to solve (problem framing), and what to test next (experiments).

Quick triggers

Use this skill when the user asks for:

• “product customer discovery”, “user research”, “problem interviews”, “exploratory interviews”
• “write an interview script/guide”, “what questions should I ask users”
• “define ICP/personas/segments”, “JTBD”, “pain points”, “opportunity sizing (qual)”
• “synthesize interview notes”, “extract themes/insights”, “create a discovery report”

Inputs to ask for (minimum)

1. Product/service and stage (idea, MVP, growth) + decision(s) discovery must unblock
2. Target audience hypotheses (who) and problem hypotheses (what/why)
3. Constraints: timeline, number of interviews, geography/language, incentives, recruiting channels

Outputs (suggested)