Reels — Production Brief for Instagram Reels

Process

Option A: Adapting a reference reel

1. Get the reference reel link
2. Download via scripts/download.sh (from instagram-superpower skill)
3. Transcribe via mlx_whisper or groq-voice
4. Get metrics via HikerAPI (media/by/code)
5. Analyze script structure
6. Adapt to your language and brand voice
7. Generate HTML

Option B: Script from scratch

1. Get the topic from the user
2. Load your tone of voice guide
3. Write script using the formulas below
4. Generate HTML