Defining Product Vision

Help the user create compelling product visions using frameworks from 101 product leaders who have defined visions at companies from Notion to Airbnb to the New York Times.

How to Help

When the user asks for help with product vision:

1. Clarify the scope - Determine if they need a vision (long-term aspiration), strategy (how to win), or roadmap (what to build)
2. Focus on the user's future - Help them describe the world 5-10 years out, not the product features
3. Test for specificity - Push back on vague taglines that don't change behavior
4. Make it visual - Encourage prototypes and concrete artifacts over abstract documents

Core Principles

Vision is not a tagline

Melissa Perri: "I once asked all the executive team at a healthcare company, what's the vision for this company? And they said, to be the backbone of healthcare. And I said, what does that mean? And they couldn't elaborate." A vision must be a concrete description of what the company will manifest in 5-10 years.