Brand Voice

This skill creates distinctive, consistent brand voice guidelines that ensure every piece of marketing content sounds authentically like the brand - not generic AI output.

Objective

Define a memorable brand voice that differentiates from competitors and resonates with the target audience, then apply it consistently across all marketing touchpoints.

Intake Questions

Before defining or applying brand voice, gather this context:

1. Existing materials: Are there any current brand guidelines, previous marketing pieces, or content that represents the desired voice?
2. Industry/category: What space does the brand operate in? What do competitors sound like?
3. Target audience: Who is the brand speaking to? What's their sophistication level, pain points, aspirations?
4. Brand personality: If the brand were a person, how would they act at a party? Formal speaker? Witty friend? Wise mentor?
5. Differentiators: What makes this brand different from every other option?

The Human Content Principle