email-sequences
Email Sequences
This skill creates automated email sequences that move subscribers through the customer journey - from stranger to subscriber to customer to advocate.
Objective
Build email sequences that deliver the right message at the right time, nurturing relationships and driving conversions without manual effort.
Intake Questions
Before creating email sequences, gather context:
- Entry point: How do people join this sequence? (Lead magnet, purchase, signup)
- Desired outcome: What should they do after the sequence? (Buy, book, engage)
- Product/Offer: What are you eventually selling or promoting?
- Timeline: Over what period should the sequence run?
- Audience knowledge: How familiar are they with you/your solution?
- Objections: What prevents people from taking the desired action?
- Existing sequences: What automation already exists?
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