Lead Magnet

This skill creates irresistible opt-in offers that attract qualified leads - people who will eventually become customers, not just freebie seekers.

Objective

Design lead magnets that solve a specific, urgent problem for the target audience while naturally qualifying them as potential buyers.

Intake Questions

Before creating a lead magnet, gather context:

1. Target audience: Who exactly should opt in? (Be specific - job title, situation, goal)
2. Main pain point: What single problem keeps them up at night?
3. Desired transformation: What does success look like for them?
4. Buyer qualification: What indicates someone is a good fit for your paid offer?
5. Delivery preference: Do they prefer reading, watching, or using tools?
6. Timeline urgency: How quickly do they need results?
7. Current offer: What are you eventually selling them?