positioning-angles
Positioning Angles
This skill identifies unique, defensible market positions that make a brand memorable and different - not just another option in a crowded category.
Objective
Find the positioning angle that gives the brand unfair advantage: a market position competitors can't or won't copy, that resonates deeply with the target audience.
The Core Principle: Effective positioning requires saying something a reasonable person could disagree with. If everyone in the category claims it, it's not a position - it's a table stake.
Intake Questions
Before exploring positioning frameworks, gather context:
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