Sales Enablement

Ask a marketing team what they have made for sales and you get a folder with sixty files. Ask the reps what they used in their last five deals and you get three. The difference is the enablement problem: not too little content, but content that does not match a stage, is out of date, or is unknown to the people it was made for.

This skill audits the library against what a deal needs at each stage, checks whether each asset is owned, current and used, and then ranks what to build next by the revenue being lost for want of it. It never asks marketing to produce more; it asks what would have changed the last quarter's lost deals.

When to use

The user is setting up enablement for a first sales hire, cleaning up a library nobody uses, or deciding what to build next for sales. It applies at any team size from one founder-seller to a team with a sales manager.