sarojkjha/aaj-marketing-skills
GitHubFounder math: start here
Engines that return the number and a verdict, not advice: unit economics, pipeline coverage, retention, pricing, market size, inference cost and test significance. Same input, same answer.
Strategy & Positioning
Who you are for, what you charge and why you win, checked against the alternative.
Research & Personas
Interviews, surveys and reviews turned into evidence a decision can rest on.
SEO, GEO & AEO
Whether search engines and AI answer engines can find, read and cite you.
Content & Copy
Writing that is specific and provable, and checks for voice, claims and proof.
Conversion & Web
Where visitors stall on the site, the signup and the upgrade, and what to fix first.
Paid Media & Budgeting
How much to spend, where, and whether the creative and the account are working.
Analytics & Experimentation
Whether a result is real: significance, incrementality and board-ready reporting.
Sales & Pipeline
Accounts, buying committees, handoffs and the forecast, from first touch to contract.
Retention & Lifecycle
Churn, NRR and the lifecycle email that keeps customers.
Growth, Retention & RevOps
Loops, launches, partners, events and the marketing team itself.