Website Conversion Audit

Score how well a page turns visitors into action, then return a prioritized fix list. Most pages lose conversions to a handful of predictable leaks — unclear value, weak or competing CTAs, thin proof, and form friction — not to anything exotic.

When to use

The user wants to know why a page underconverts, or wants a teardown of a landing page / homepage / signup flow.

Before you start

1. Read the brand/product context first (.agents/product-marketing.md / .agents/aaj-brand.md) for audience and offer, if present.
2. Establish the conversion goal — what is this page supposed to make someone do? Score against that single goal.
3. Get the page — fetch the URL or work from the provided content/screenshot. Note device (judge mobile too).

Workflow