Creator Partnerships

A creator's follower count is the number most sponsorships are priced on and the one that matters least. What you are buying is a recommendation, heard by people who could become customers, from someone they trust. So the questions are: how many people see a post, how many of them fit your buyer, what does each of those cost, and afterwards, what did it sell.

This skill answers those four questions and writes down the terms in between.

When to use

The user is choosing creators to sponsor, negotiating with one, or looking back at a round of sponsorships and deciding what to renew.

Do not use it to find creators from nothing. Build the shortlist from where your buyers already are: the podcasts, newsletters and accounts customers name when you ask how they heard about you. The Self-Reported Attribution Coder turns those answers into a list.

Before you start