Landing Page Brief

Turn an offer into a build-ready landing page spec — the sections, the message in each, the proof, and the CTAs — so a designer, developer, or page builder can execute without guessing. A good brief decides the page's job and the order of persuasion before a single pixel is placed.

When to use

The user is about to build (or rebuild) a landing page and needs the structure and copy direction first.

Before you start

1. Read the brand/product context (.agents/product-marketing.md / .agents/aaj-brand.md) and reuse the positioning if it exists; otherwise pull it from the positioning-statement skill.
2. Lock the page's one job — the single conversion goal (signup, demo, purchase, lead) — and the one audience it speaks to.
3. Gather the core benefit, supporting benefits, proof (data, testimonials, logos), objections to overcome, and the competitive alternative.

Workflow