Marketing Maturity Assessment

Marketing maturity is how well the function works as a connected system rather than a pile of tactics: a clear position, a repeatable demand engine, a site that converts, a qualified pipeline, retention that compounds, and measurement that ties it all to decisions. Most teams are strong in two of those and blind to which two are holding the rest back.

This skill runs AAJ's Marketing Maturity Scorecard as an agent: eighteen statements, three per dimension, each answered not yet / partly / mostly / fully. The scoring is the scorecard's, with no hidden weighting. What the agent adds is discipline the browser tool cannot enforce: it asks for the evidence behind any dimension that scores high, and it compares with the last run so the number means something over time. The bands are AAJ's qualitative thresholds, not percentiles; nothing here says where you rank against other companies.

When to use

The user wants a first read on a marketing function (their own, a client's, a portfolio company's), a shared vocabulary for what to fix first, or a re-read after a quarter of work.