partnerships-and-co-marketing
Installation
SKILL.md
Partnerships & Co-Marketing
Every startup gets asked to "do some co-marketing" by a company it integrates with, sells alongside or admires. Most of those projects end the same way: a joint webinar with forty registrants, a blog swap nobody reads, and a vague sense that it did not work.
It fails for one reason. Nobody decided what each side was giving, what each side wanted back, or how they would know.
When to use
The user is picking a partner, has just been approached by one, is scoping a joint asset, or is deciding whether to run a partnership again after the first one.
Do not use this to plan a joint webinar before the partner has been scored and the terms written. Building first and agreeing later is the failure this skill exists to prevent.