seo-content-brief
SEO Content Brief
Spec a piece of content before anyone writes it, so it can rank on search and be cited by AI engines. A brief is not an outline — an outline says what sections exist; a brief says what job the page does, what question it answers in the first hundred words, which entities it must cover to be considered complete, and what would make it citable rather than merely readable.
The single most expensive content mistake is writing to a keyword instead of to an intent. A page that targets "marketing budget" without deciding whether the searcher wants a benchmark, a calculator, or a consultant will satisfy none of them.
When to use
The user is planning content that hasn't been written yet — a blog post, a guide, a landing page, a comparison page. If the content already exists, use seo-geo-aeo-audit to find the gaps or geo-content-optimization to fix them.
Before you start
- Read the brand/product context first (
.agents/product-marketing.md/.agents/aaj-brand.md) for audience, voice, and the offer this content should route toward. - Get the target query and the business outcome. A brief without a defined next action produces content that ranks and converts nothing.
- Look at what actually ranks. Ask the user to paste the current top results, or fetch them. The SERP is the clearest available statement of what the engine believes the intent is — arguing with it rarely works.
- Inventory existing pages on the topic. Cannibalisation is easier to prevent than to unwind.