GEO Content Optimization

Rewrite content so generative engines cite it and answer engines feature it. Classic SEO gets you ranked; GEO gets you quoted in the AI answer. The two are different jobs, and most content does neither for AI because it reads like undifferentiated prose with no extractable facts.

When to use

The user wants a page to be cited by LLMs / appear in AI Overviews / win featured snippets, or wants a draft written to do so from the start.

Method

Apply the moves the Princeton "GEO" study found to measurably raise citation likelihood, plus the answer-engine structure that wins snippets. Don't keyword-stuff — these are quality signals that make a passage the most useful, quotable unit on the topic.

GEO levers (with approximate measured citation lifts):

• Statistics — add concrete numbers and data points (~+30%).
• Inline citations — attribute claims to named, authoritative sources (~+30%).
• Quotations — include attributed quotations (~+40%).
• Precise terminology — use the exact domain terms a buyer or model would use (~+25–30%).