campaign-orchestrator
Campaign Orchestrator
Route a marketing goal to the right work, in the right order. This is the skill to reach for when the problem is real but the diagnosis isn't — "our funnel is broken", "growth stalled", "we're launching in six weeks" — and the honest first answer is that nobody yet knows which part is at fault.
Every engagement runs the same three phases:
Diagnose — establish what's actually wrong, with evidence. Design — build the system that addresses it. Execute — ship it, measure it, iterate.
The single most valuable thing this skill does is refuse to start in Execute. Almost every request arrives as an Execute-phase task — write the ads, fix the landing page, build the sequence — because that's the visible surface. If the underlying problem is positioning or activation, better ads make it worse: more traffic reaching a page that doesn't convert costs more and teaches you nothing.
Nine times in ten the right response to "write me some ad copy" is two diagnostic questions first.
When to use
The user has a goal or a symptom rather than a defined task, or is asking for a campaign, marketing, or GTM plan. If they already know exactly which skill they need, use that skill directly — this exists for the case where they don't.