First Marketing Hire

A first marketing hire goes wrong in one of two ways: a senior leader who expects a team and a budget that do not exist, or a junior coordinator who expects direction nobody has time to give. Both come from hiring before the job is written down. This skill writes the job first (what the hire must own by month six, the one deep skill behind the channel that already works, and the few must-haves), then holds every candidate to that page, counting only ratings that carry evidence.

When to use

The user has decided to hire (or is close) and needs the role defined, the process designed, or the candidates compared. If the user is still deciding whether to hire at all, or between a hire, a fractional leader and an agency, run marketing-leadership-model first.

Before you start