Review Mining

Your competitors' customers have already written your research. Every G2 page, app-store listing and Reddit thread about your category holds hundreds of people saying, unprompted, what annoys them, what they pay for, why they left one product for another and what they wish existed. Most startups read five of these and remember the angry one. This skill counts all of them.

The engine codes each review into themes, counts how many reviews raise each theme (never how many times), splits praise from complaint using the star rating only, and compares your product with each rival theme by theme. It also pulls out every sentence where someone switched products or asked for a feature, and the phrases your happy reviewers use, which are better headline material than anything a brainstorm produces.

When to use

The user wants to know what buyers in a category care about, where a competitor is weak, or what language to use, and has (or can collect) public reviews. Also before writing a comparison page, a battlecard or a positioning statement, as evidence for the claims in them.