Buyer Persona Builder

Build personas that drive decisions, not decoration. A useful persona captures what the buyer is trying to achieve, what's stopping them, what triggers a purchase, and where they look — the inputs that shape targeting, messaging, and channel choice. Demographics alone ("35, urban, likes coffee") are the failure mode.

When to use

The user needs to define who they're selling to — for messaging, targeting, or to sharpen positioning.

Before you start

1. Read the brand/product context (.agents/product-marketing.md / .agents/aaj-brand.md) if present.
2. Gather real signal wherever possible: current best customers, sales-call notes, support tickets, reviews, interview transcripts. Personas built only from imagination are guesses — say so when that's all you have, and frame them as hypotheses to validate.
3. Decide scope: the ICP (firmographic/segment fit) and the 1–3 personas within it who actually buy or use.

Workflow