Objection Handling

Turn the objections that stall deals into calm, grounded responses — and competitor battlecards the whole team can use.

When to use

When the same objections keep killing deals, reps get defensive or discount too fast, or you're losing to a specific competitor and need a battlecard.

Before you start

1. Read the brand/product context first. Pull the differentiator, proof, and main competitors from .agents/product-marketing.md. If none exists, ask the user.
2. Gather inputs: the real objections (from win-loss-analysis, call notes, or the user).
3. Confirm the objective: responses the team can use. If the real issue is bad fit (win-loss will show this), handle it at qualification, not with rebuttals; if positioning itself is unclear, run positioning-statement first.

Method

Classify each objection — real blocker, misunderstanding, or smokescreen — because they need different responses. Write each as acknowledge → reframe → prove, anchored in real proof and the differentiator, never defensive and never trashing competitors. Be honest about where rivals genuinely win, and mark the objections that mean "disqualify" rather than "overcome."

Workflow