search-demand-reader
Search Demand Reader
Keyword tools estimate. Search Console counts. The counts are limited to searches where one of your pages appeared, and that limit is the point: every query in the export is one you can already win more of, because Google has already shown you for it. This engine reads that export the way a content lead would with a free afternoon: which intents your traffic serves, which topics carry the demand, where you rank past page one for something people search a lot, and where two of your own pages are fighting over one query.
When to use
Before planning content for a quarter, when deciding between a new page and a refresh, when the founder asks "what do people search for", and when branded traffic seems to be all there is.
Not for a site with no Search Console history, and not for sizing a market: a query you never
appeared for is not in this data and the engine will not guess it. For the demand you cannot see,
use interviews, review-mining, and the sizing method in market-sizing.