AI Marketing Governance

AI can get a marketing team to a draft far faster than it could get there alone. What it cannot do is take responsibility for what goes out. This skill is the set of checks that sit between the draft and the publish button.

One principle carries everything: AI drafts. People decide and sign.

When to use

The team has started using AI on company work with no written rules, a founder wants a policy they can adopt this week, someone is about to publish AI-drafted content, or a figure in a draft needs checking before it ships.

Do not use this to write an aspirational AI ethics statement. A policy nobody owns is a document, not a policy — every section here ends in a name.

Before you start