Brand Voice Definition

Most voice guides are a list of adjectives - "confident, warm, clear" - that describe every brand and constrain none. A writer cannot check a draft against "warm", and neither can an AI. What they can check is a reading level, a sentence length, whether the reader is "you", whether contractions are used, and which words never appear.

This skill gets those rules from the writing you already agree sounds right, rather than from a workshop. Give it three or more on-brand pieces and it measures them, checks that they agree with each other (if they do not, you do not have one voice yet), contrasts them with anything you mark off-brand, and writes the measurable half of the guide. The output includes a profile the brand-voice-governance engine checks new content against, so the guide is enforced from the day it is written. The adjectives, the do/don't list and the examples are still yours to write; this gives them a spine.

When to use

The user is writing a voice guide for the first time, rewriting one nobody uses, briefing an AI tool or an agency on how the brand sounds, or trying to explain why one piece of copy is "off".