Content Calendar Planning

Plan content as a system that compounds, not a list of one-off posts. The leverage is in topic clusters (a pillar plus supporting pieces that interlink), a sustainable cadence, and a repurposing flow that turns one core asset into many — so each piece builds authority and feeds the next.

When to use

The user needs an editorial plan — what to publish, in what order, how often, and how to get more from each piece.

Before you start

1. Read the brand/product context (.agents/product-marketing.md / .agents/aaj-brand.md) and reuse personas if present; otherwise pull from the persona-builder skill.
2. Anchor to goals. Tie content to outcomes (rank for X, generate leads via Y), not output volume.
3. Be honest about capacity. A cadence you can sustain beats an ambitious one you'll abandon.

Workflow