PR & Earned Media

Get coverage you did not pay for, without an agency. The work is not writing a press release — it is deciding whether you have a story, proving you can back it, aiming it at twenty of the right people, and having the materials ready when one says yes.

When to use

The user wants press, is about to pitch a journalist, is drafting a launch announcement, or is asking whether a PR agency is worth it at their stage.

Do not use this to write a press release for a mass send. That is the practice this skill exists to replace.

Before you start