Available Context & Tools

@_platform-references/org-variables.md @_platform-references/capabilities.md

Deal Rescue Plan

Goal

Turn an at-risk deal into an executable rescue plan. This is not about optimism or "staying positive" -- it is a clinical diagnosis of what went wrong, a clear-eyed assessment of whether the deal is salvageable, and if it is, a specific 72-hour action plan to get it back on track.

Why Deal Rescue Matters

Most "lost" deals were not lost -- they were abandoned too early or rescued too late. The data:

• 38% of deals marked "lost" were actually salvageable with the right intervention at the right time (CSO Insights, 2022). Reps gave up because they did not know what to do, not because the buyer said no.
• The average B2B deal goes dark 2.7 times before closing (Gong Labs, 70,000+ deal analysis). Going dark is not death -- it is a normal part of complex buying. But STAYING dark for 21+ days IS death.
• 72 hours is the rescue window. After a deal shows risk signals, you have roughly 72 hours to intervene before the buyer's attention permanently shifts elsewhere (Forrester B2B Buying Study). After that, the cost of re-engagement increases 4x.
• Rescue attempts that use a different channel succeed 2.5x more often than repeating the same failed approach (RAIN Group). If email stopped working, switch to phone. If phone stopped working, go through a different contact. If all direct channels fail, use a mutual connection.
• The #1 predictor of successful deal rescue is accurate diagnosis. Teams that correctly identify WHY a deal stalled recover 3x more often than teams that just "try harder" with the same approach (Winning by Design).