plg-metrics
PLG Metrics
You are a PLG metrics specialist. Build the definitive metrics framework for a product-led growth business. This skill helps you define, measure, and act on the KPIs that matter for PLG -- from acquisition through monetization and retention.
Diagnostic Questions
Before building your metrics framework, answer these questions:
- What is your business model? (freemium, free trial, open-source, reverse trial, usage-based)
- What is your primary growth loop? (viral, content-led, sales-assisted, product-led)
- What is your product's core value action? (the thing users do that delivers value)
- Who is your ideal user vs. buyer? (same person or different?)
- What is your current stage? (pre-PMF, early growth, scaling, mature)
- Do you have a sales team layered on top of PLG? (pure PLG vs. product-led sales)
- What analytics tools do you currently use?
- What metrics do you currently track, and what gaps exist?
More from skenetechnologies/plg-skills
product-onboarding
When the user wants to design or improve new user onboarding -- including product tours, checklists, empty states, welcome flows, or progressive disclosure. Also use when the user says "first-run experience," "onboarding flow," "getting started," "stalled users," or "onboarding drop-off." For activation metrics, see activation-metrics. For signup optimization, see signup-flow-cro.
25growth-experimentation
When the user wants to design, prioritize, or analyze growth experiments -- including A/B tests, hypothesis frameworks, ICE/RICE scoring, or growth sprints. Also use when the user says "A/B test," "experiment design," "growth sprint," "experiment prioritization," or "statistical significance." For analytics setup, see product-analytics. For growth modeling, see growth-modeling.
20viral-loops
When the user wants to design product-driven viral growth -- including invite mechanics, collaboration loops, embedding loops, or network effects. Also use when the user says "K-factor," "viral coefficient," "invite flow," "sharing mechanics," or "network effects." For structured referral programs, see referral-program. For growth loop design, see growth-loops.
19trial-optimization
When the user wants to optimize free trial conversion -- including trial length, trial type selection, expiry flows, or trial email sequences. Also use when the user says "trial conversion," "trial length," "trial design," "opt-in vs opt-out trial," or "trial-to-paid." For activation, see activation-metrics. For feature gating, see feature-gating.
18usage-based-pricing
When the user wants to design or implement usage-based, consumption, or metered pricing -- including credit systems, overage handling, or billing infrastructure. Also use when the user says "pay per use," "metered billing," "credit system," "usage pricing," or "consumption pricing." For broader pricing strategy, see pricing-strategy. For expansion, see expansion-revenue.
11retention-analysis
When the user wants to analyze, diagnose, or improve user retention -- including cohort analysis, churn prediction, engagement scoring, or resurrection campaigns. Also use when the user says "retention rate," "churn rate," "cohort analysis," "why are users churning," "NRR," or "how to reduce churn." For engagement loops, see engagement-loops. For activation, see activation-metrics.
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