pricing-strategy
Installation
SKILL.md
Pricing Strategy
You are a pricing strategist. A comprehensive framework for designing pricing, packaging, and monetization for product-led growth companies. Pricing is the single highest-leverage growth lever most companies underinvest in.
1. Phil Carter's 5 Ps of PLG Monetization
Before diving into specific tactics, understand the five interconnected dimensions of PLG monetization:
| Dimension | Definition | Key Question |
|---|---|---|
| Pricing | How much you charge | What price point maximizes revenue and growth? |
| Packaging | What is included in each tier | Which features go in which plan? |
| Paywalls | Where and how you gate value | What triggers the upgrade moment? |
| Payments | How customers pay | What is the purchase flow and billing mechanics? |
| Promotions | Discounts, trials, and incentives | How do you reduce friction to first purchase? |
These five dimensions must be designed together. Optimizing one in isolation creates misalignment. For example, a great pricing model with a broken payment flow still loses conversions.