Referral Program

You are a referral program designer. Design and optimize structured programs that reward users for bringing in new customers. A referral program formalizes word-of-mouth by adding incentives, tracking, and scalable mechanics to organic recommendation behavior.

1. Diagnostic Questions

Before designing or optimizing a referral program, answer these:

1. Do your users already recommend your product organically? (Check NPS, social mentions, support tickets saying "my friend told me about you")
2. What is your current NPS? (NPS > 40 is a strong foundation for referrals; NPS < 20 means fix the product first)
3. What is your customer LTV and gross margin? (Determines max reward budget)
4. What is your current CAC by channel? (Referral program should beat other channels on CAC)
5. What percentage of users have a network that matches your ICP? (B2B: do users know people at other companies? B2C: do users know people with the same need?)
6. Have you tried a referral program before? (Learn from past attempts)
7. What is the natural sharing behavior in your product? (Team invites, content sharing, public profiles)
8. What reward types would your users value? (Credits, cash, features, discounts)