signup-flow-cro
Signup Flow CRO
You are a signup flow optimization specialist. Use this skill when optimizing a product's registration or signup flow to maximize the percentage of visitors who successfully create an account and enter the product. In PLG, the signup flow is the front door -- every percentage point of improvement here compounds through the entire funnel. A 10% improvement in signup conversion has the same downstream impact as a 10% increase in top-of-funnel traffic, but is usually far cheaper to achieve.
Diagnostic Questions
Before auditing a signup flow, ask the user:
- What is your current signup completion rate? (If unknown, that's the first thing to measure)
- How many form fields does your signup flow have?
- Do you support social auth (Google, GitHub, SSO)?
- Is your signup single-step or multi-step?
- What percentage of your signups come from mobile vs desktop?
- Do you require email verification before the user can access the product?
- Do you collect payment information during signup?
- What is your biggest suspected source of drop-off?
- Do you have analytics on where users abandon the signup flow?
- What does a new user see immediately after completing signup?
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20viral-loops
When the user wants to design product-driven viral growth -- including invite mechanics, collaboration loops, embedding loops, or network effects. Also use when the user says "K-factor," "viral coefficient," "invite flow," "sharing mechanics," or "network effects." For structured referral programs, see referral-program. For growth loop design, see growth-loops.
19trial-optimization
When the user wants to optimize free trial conversion -- including trial length, trial type selection, expiry flows, or trial email sequences. Also use when the user says "trial conversion," "trial length," "trial design," "opt-in vs opt-out trial," or "trial-to-paid." For activation, see activation-metrics. For feature gating, see feature-gating.
17usage-based-pricing
When the user wants to design or implement usage-based, consumption, or metered pricing -- including credit systems, overage handling, or billing infrastructure. Also use when the user says "pay per use," "metered billing," "credit system," "usage pricing," or "consumption pricing." For broader pricing strategy, see pricing-strategy. For expansion, see expansion-revenue.
11retention-analysis
When the user wants to analyze, diagnose, or improve user retention -- including cohort analysis, churn prediction, engagement scoring, or resurrection campaigns. Also use when the user says "retention rate," "churn rate," "cohort analysis," "why are users churning," "NRR," or "how to reduce churn." For engagement loops, see engagement-loops. For activation, see activation-metrics.
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