icp
Instructions
Setup state. Configured Jun 8, 2026 via website/case-study evidence (Path B — no CRM connected). 3 segments: Cloud-Native B2B SaaS Engineering Teams (100–1,000 emp, B2B SaaS, AWS-first, post Series B), Fintech & Payments Infrastructure (50–500 emp, fintech/payments, cloud-native, compliance-driven), Digital Media, Streaming & Gaming (200–2,000 emp, high-traffic consumer platforms). 4 personas: SRE/Platform Engineer (Champion), VP/Director of Engineering (Economic Buyer), Head of DevOps/Infrastructure Lead (Champion/Evaluator), Engineering COO/CTO (Economic Buyer, Fintech segment). Next refinement: connect CRM to validate against real win/loss data.
What this skill does
Two day-to-day jobs:
- Refine — pull what's actually winning, find patterns the current ICP misses or overstates, propose tightenings the user approves before saving.
- Add a segment — define an additional ICP segment alongside the current ones when a distinct motion has emerged.
First-time discovery lives in Setup — load it if the state check tells you to.
Refine flow
Step 1 — Load and show what's defined
Pull the current segments, personas, target markets, value prop. Print them back to the user in one or two lines each so they remember what they're refining. Ask: "Anything specific that feels off, or should I scan recent deals broadly?"