Persona & Script

Everything starts here. No first frames, no animation, no audio until the messaging is locked.

Step 1: Persona Research (do not skip)

Read references/persona-research.md. Minimum 60 minutes mining competitor reviews on Amazon, Trustpilot, Reddit. Copy exact phrases — do not paraphrase.

You're looking for exact language, not information:

• "I was doing everything right and my body wasn't cooperating" → goes into a script
• "I finally feel like myself again" → useless, discard
• "I wore a dress I hadn't put on since my daughter was born and cried in the fitting room" → this is what you want

Specific language produces viewers who can viscerally imagine the result. Generic language produces viewers who merely understand it's possible. The first converts. The second doesn't.

Step 2: Brand Context

Load brand voice file if it exists. Know the product, the audience, the vibe.