Conversion Optimization

Turn one leaking conversion flow — a landing page, a signup, a checkout, an in-app onboarding — into a measured, tested funnel. This is an interactive, resumable journey of seven phases: the agent asks before every decision and records the outcome in your project's docs/ folder, so you can stop after any phase and pick up later. It works on websites and inside products alike; the unit of work is the flow and its ONE action, not the whole site.

Core Principle

Find the leak with numbers, learn the reason from customers, fix message → offer → proof → friction in that order, and prove every fix with a pre-committed test. The order is causal: a number tells you where, only research tells you why, motivation must be raised before friction-cutting pays, and an untested fix is a guess that compounds. This skill sequences the phases, asks the decision questions, and records every choice in docs/. The constituent skills carry the method — invoke them rather than improvising their frameworks.

Journey Map