Design Sprint Framework

A five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at Google Ventures and used by Google, Slack, Airbnb, and hundreds of startups.

Core Principle

Compress months of debate, design, and testing into one week — and test with real users before writing any production code. The sprint replaces endless discussion with a fixed Monday-to-Friday spine, hard time-boxes, and a single Decider, so a high-stakes product question gets a real answer in five days instead of five months.

Scoring

Goal: 10/10. Score a sprint plan or execution by awarding 1 point for each item present and correct (10 total). Report the score and the missing items needed to reach 10/10.