Improve a Website

An interactive, resumable journey that turns a live-but-underperforming website into a ranked backlog of defensible fixes. Across eight phases it diagnoses why visitors don't convert, then fixes usability, hierarchy, typography, message, speed, memory, and errors — asking you at each decision point and recording results in docs/. Each change is tied to a reason; the big ones ship as tests.

Core Principle

Diagnose, fix, prove: evidence from real visitors decides what changes, and every fix ships as a testable hypothesis. Order is deliberate — research first, then usability, look, message, speed, memory, and error-tolerance, because each phase's output feeds the next.

This skill sequences the phases, asks the decision questions, and records what you decide. The constituent skills carry the method — invoke them rather than improvising their frameworks.

Journey Map