startup-metrics-framework
Essential metrics framework for tracking startup performance across seed through Series A stages.
- Covers universal metrics (MRR, ARR, CAC, LTV, burn rate, runway) plus specialized frameworks for SaaS, marketplaces, consumer, and B2B models
- Includes formulas, calculation methods, and stage-specific benchmarks for evaluating unit economics and growth efficiency
- Provides stage-gated guidance: pre-seed focuses on product-market fit signals; seed emphasizes retention and baseline unit economics; Series A requires LTV:CAC > 3, payback < 18 months, and NDR > 100%
- Covers investor-facing metrics and common tracking mistakes like vanity metrics, over-instrumentation, and metric gaming
Startup Metrics Framework
Comprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A.
Overview
Track the right metrics at the right stage. Focus on unit economics, growth efficiency, and cash management metrics that matter for fundraising and operational excellence.
Universal Startup Metrics
Revenue Metrics
MRR (Monthly Recurring Revenue)
MRR = Σ (Active Subscriptions × Monthly Price)
ARR (Annual Recurring Revenue)
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