lead-research
Lead Research Skill
Research LinkedIn prospects to gather personalization opportunities, ice breakers, and conversation starters for more effective outreach.
Process
Step 0: Load Defaults
First, check for saved decisions:
Read .business_growth/sales/DECISIONS.md if it exists. This file stores:
- Sales Navigator availability
- Buyer persona and problem we solve (useful for framing research)
- Target industries (helps identify relevant talking points)
- Competitors to avoid mentioning
If DECISIONS.md exists and has Sales Navigator info:
- Use the saved preference, no need to ask again
- Reference the buyer persona to focus research on relevant pain points
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3list-building
Build targeted lists of potential buyers from LinkedIn based on ICP criteria. Use when user wants to find prospects, build buyer lists, search LinkedIn for customers, or define their ideal buyer profile. Not for competitor research. Can be invoked with optional campaign_id and/or criteria (e.g., "campaign_fintech_q1 VP Engineering at Series B SaaS companies in SF").
3campaign-execution
Execute LinkedIn outreach campaigns by sending connection requests and messages. Use when user wants to run a campaign, execute outreach, check campaign status, send messages, or track campaign progress. Can be invoked with optional campaign_id and action (run, status, pause, resume).
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