Clay Data Handling

Overview

Manage lead data through Clay enrichment pipelines in compliance with GDPR, CCPA, and data privacy best practices. Clay enriches records with PII (emails, phone numbers, LinkedIn profiles, job titles), requiring careful handling of consent, retention, and export controls.

Prerequisites

• Clay account with enriched tables
• Understanding of GDPR/CCPA requirements for B2B data
• Data retention policy defined by your legal team
• CRM or database for enriched data storage

Instructions

Step 1: Classify Enriched Data by Sensitivity

// src/clay/data-classification.ts
enum DataSensitivity {