campaign-creation
Campaign Creation Skill
Create LinkedIn outreach campaigns with multi-touch messaging sequences targeting specific lead lists.
Process
Step 0: Load Defaults
Check for saved decisions:
Read .business_growth/sales/DECISIONS.md if it exists. This provides:
- Problem we solve (for value prop messaging)
- Buyer persona (for tone and framing)
- Target industries (for relevant examples)
If DECISIONS.md exists: Ask: "Want to use your saved buyer profile for messaging, or customize for this campaign?"
- (A) Use defaults → Pre-fill value proposition, skip those questions
- (B) Customize → Ask campaign-specific messaging questions
More from zuttam/business-growth-mp
x
|
12hackernews
|
12linkedin
|
9meta-ads
|
3list-building
Build targeted lists of potential buyers from LinkedIn based on ICP criteria. Use when user wants to find prospects, build buyer lists, search LinkedIn for customers, or define their ideal buyer profile. Not for competitor research. Can be invoked with optional campaign_id and/or criteria (e.g., "campaign_fintech_q1 VP Engineering at Series B SaaS companies in SF").
3lead-research
Research LinkedIn prospects to find personalization opportunities and ice breakers. Use when user wants to research a lead, personalize outreach, find ice breakers, or understand a prospect better. Can be invoked with linkedin_url, lead_name, or campaign_id.
2