/digital-marketing-pro:intelligence-report

Purpose

Generate a comprehensive intelligence briefing from the brand's compound intelligence system. This command surfaces the accumulated knowledge that agents have built over time — total learnings captured, confidence distribution across insights, top patterns identified across agents and channels, actionable playbooks generated from proven strategies, and intelligence base health metrics showing where the knowledge is strong and where gaps exist. The intelligence report turns raw accumulated data into strategic advantage by synthesizing cross-agent patterns that no single agent would surface alone. Use it for quarterly planning, strategy reviews, onboarding new team members to a brand's marketing intelligence, or identifying which areas need more experimentation and data collection to strengthen decision-making confidence.

Input Required

The user must provide (or will be prompted for):

• Focus area (optional): A specific channel (email, paid search, social), audience segment, campaign objective (awareness, conversion, retention), or strategic theme to deep-dive. If provided, the report prioritizes patterns, playbooks, and recommendations for that focus area while still including the full intelligence base overview. If omitted, the report covers all dimensions equally
• Playbook request (optional): A specific scenario to generate an actionable playbook for — e.g., "Q2 product launch on paid social", "re-engagement campaign for churned subscribers", or "brand awareness push in new market". The intelligence system synthesizes relevant learnings into a step-by-step playbook grounded in proven patterns from this brand's data

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand positioning, channel mix, campaign history, and strategic objectives. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. Get intelligence stats: Run intelligence-graph.py get-stats --brand {slug} to retrieve the intelligence base overview — total learnings captured, learnings by agent and channel, confidence score distribution (high, moderate, low), date range of intelligence, and most recent learning timestamp.
3. Get cross-agent patterns: Run intelligence-graph.py get-patterns --brand {slug} for key dimensions — channel performance patterns, audience response patterns, timing and seasonality patterns, creative and messaging patterns, and budget efficiency patterns. If a focus area was specified, weight pattern retrieval toward that dimension. Identify patterns that span multiple agents (e.g., a timing pattern confirmed by both the email specialist and social media manager).
4. Generate playbooks: If a playbook request was provided, run intelligence-graph.py export-playbook --brand {slug} --scenario {scenario} to synthesize relevant learnings into a step-by-step actionable playbook. Each playbook step references the specific learnings and confidence levels that support it. If no playbook was requested, generate a summary of the top three available playbooks based on the strongest pattern clusters.