getcargohq/gtm-skills
GitHubComing from another tool
Rebuild what you already have: mapped column by column, priced before it runs, kept as code.
Find the accounts and the people
Sourcing: who exists, who fits, and who sits on the buying committee.
Get the contact data
Resolve identity, enrich it, and make sure the address is deliverable before you send.
Watch for the moment to reach out
Buying signals: someone moved, someone raised, someone started hiring for the thing you sell.
Decide who is worth the time
Rank a list against your profile, then understand the one account before you walk into the call.
Context
Deployed pipelines that keep context/ current: every recorded call, your website and the news, and won and lost deals.
Fundamentals
Deployed pipelines that build the base: the account universe, a standing score on every account, and the website.
Signals
Deployed pipelines that watch the market for the moment to reach out: who just took a role you sell to, and which public conversations are worth joining.
Engagement
Deployed pipelines that hold the conversation: every demo request answered on the page, and an agent answering every lead who replies.
Operations
Deployed pipelines that run the team: the daily recap, a brief before every external meeting, every promise made on a call, a weekly nudge on deals gone quiet, the weekly plan, the week's LinkedIn drafts, and one agent everyone can ask.
CRM
Deployed pipelines that keep an existing CRM in step with the engine: records filled, duplicate-free, and customers flagged before renewal.